To make this spot come to life, we took apart a Honda Accord and replaced sections of it with photo-real cg elements. For me, the moments of interactivity were key to selling the illusion and grounding it in reality.
To make this spot come to life, we took apart a Honda Accord and replaced sections of it with photo-real cg elements. For me, the moments of interactivity were key to selling the illusion and grounding it in reality.
AGENCY: Deutsch
LIVE ACTION RUNNING FOOTAGE: The Cronenweths
ADDITIONAL LIVE ACTION DIRECTION: Chad Howitt and Adam Swaab
CG AND MOTION GRAPHICS: Wolf & Crow
CREATIVE DIRECTORS: Chad Howitt and Adam Swaab
MANAGING DIRECTOR: Kevin Shapiro
EXECUTIVE PRODUCER: Eric McCasline
DESIGN: Kina Choi, Jon Lorenz
PRODUCTION: Joseph Andrade, Tom Kenney, Jason Kim, Adam Swaab, Phina Kahng, Joe Grossman, Michael Dupree, Richard Daniels
EDITOR: Chris Hall