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Client

Volkswagen

Agency

Deutsch

Role

Creative Director

SmileDrive

— Explainer

Featuring the smooth vocal stylings of Ron Livingston, this spot launched Volkswagen's SmileDrive app that adds a level of interactivity and fun to your everyday drive.

01

Content

Stills

To make this spot come to life, we took apart a Honda Accord and replaced sections of it with photo-real cg elements. For me, the moments of interactivity were key to selling the illusion and grounding it in reality.

02

Team

Credits

AGENCY: Deutsch

LIVE ACTION RUNNING FOOTAGE: The Cronenweths
ADDITIONAL LIVE ACTION DIRECTION: Chad Howitt and Adam Swaab

CG AND MOTION GRAPHICS: Wolf & Crow
CREATIVE DIRECTORS: Chad Howitt and Adam Swaab
MANAGING DIRECTOR: Kevin Shapiro
EXECUTIVE PRODUCER: Eric McCasline
DESIGN: Kina Choi, Jon Lorenz
PRODUCTION: Joseph Andrade, Tom Kenney, Jason Kim, Adam Swaab, Phina Kahng, Joe Grossman, Michael Dupree, Richard Daniels
EDITOR: Chris Hall