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Client

Under Armour

Agency

Client Direct

Role

Director / Creative Director

Hovr F/W 2018

— Director's Cut

Featuring NBA player Josh Jackson, the Fall / Winter campaign showcases the HOVR technology moving from running to basketball.

01

Content

Stills

02

Content

Print

Working with the talented Stuart Pettican as our stills photographer, we generated in-store print pieces to tie-in with the our video shoot. Cg elements were output at a higher resolution and integrated for large scale format.

03

Process

Storyboards

Knowing we would be dealing with several locations, we wanted to have a clear vision of set design, palette, and composition. We generated some initial blocking boards to help give it definition.

04

Content

Tech Video

A supplemental video explaining the benefits of the Hovr technology featuring NBA player Josh Jackson.

05

Process

Behind the Scenes

06

Team

Credits

Designed & Produced by: We Are Royale

Executive Producer: Rhys Demery
Head of Production: Eric Zapakin
Creative Director: Chad Howitt
CG Supervisor: Matt Guzzardo
Producer: Karla Fay Sylvester
Compositors: Renzo Reyes, Brinton Jaecks
Editor: Ryan Frey
Story Boards: Ed Laroche
Line Producer: Mark Cambell
Director of Photography: Joel Voelker

Executive Creative Director, Partner: Brien Holman
Executive Director Brand Partnerships, Partner: Jayson Whitmore
Managing Director, Partner: Jennifer Lucero